Hi, I’m Lisa!
As a seasoned writer and marketer, I work hard to connect with readers in a natural and meaningful way. With a passion for writing, I create punchy and impactful content, that helps you to engage with your audience, I’ll help you show your brand, your achievements,
Experience
With over 15 years of freelance writing experience and as many in the corporate arena, I’ve come from a marketing background in financial services, working largely in strategy and customer experience for the major banks in Australia and New Zealand.
Today I love when I have the opportunity to mix my corporate background and knowledge with my love of writing and ‘telling a good yarn’. It’s a weird and unique combo of skillsets but it means I can wear two ‘hats’ in every job. Firstly, wearing my corporate hat, I work with clients to identify the right content to achieve strategic goals, showcase their brand and engage with the target audience. Next, I take off the business hat, put the creative writer hat on and create the content to achieve this. I deliver both strategic and creative results.
Throughout my writing career, my passion has always been profile writing and I have been fortunate to have worked with a number of respected clients and titles and conducted a significant number of interviews in all walks of life – from those with lived experiences of mental health issues, Hollywood actors, cancer survivors, adventurers, authors and corporate executives.
Ability
I am skilled at researching my subjects, preparing probing and intuitive interview questions, putting interviewees at ease by creating a relaxed and conversational environment and at finding the answers and the gold in an interview. I am extremely capable in translating each interview into a punchy story with the right mix of insight and sweet spots.
I am proud of my writing and am very confident in my ability to create interesting, insightful, and powerful content with an overlay of personal connection.
I am organised, efficient, and have a keen eye for detail, fact-checking and managing each writing project professionally!
Passion
Since “back in the day”, I’ve loved everything about words and stringing them together so they’re ‘just so’. To be a writer you simply need to love words but to be an excellent content writer you need to work with your client to make those words deliver strategic results and targeted reader engagement. And THAT is my “why”.